Advancell EM - Thermoplastic-expandable microspheres -

Weight reduction plays a major role in improving fuel efficiency and driving performance, making it a perpetual challenge for automobile manufacturers.
Also, as CO2 reduction has become a universal task to combat global warming in recent years, there has been a rapid shift to electric vehicles (EVs). Under these circumstances, weight reduction of automobiles is becoming an increasingly important subject in order to achieve longer travel distances with less energy consumption.
There are a variety of technologies and methods for weight reduction, in particular, approaches to reducing vehicle body weight include eliminating unnecessary components and parts by reviewing the architecture while maintaining rigidity, and reducing weight by switching to lighter materials for parts while maintaining the same shapes and sizes.

ADVANCELL EM is comprised of thermally expandable microspheres (tiny plastic spheres) that can be blended with a base material and formed (foamed) to add various properties to the base material, such as weight reduction and flexibility.

By foaming the particles, it lowers the specific gravity and reduces the amount of base material, thereby contributing to weight reduction. It also provides heat insulation, sound insulation, and vibration isolation.
The sharp particle size distribution and separate air bubbles of the fine particles provide a smooth and refined finish.
Compatible with a variety of materials and molding methods, the expanding solution is useful not only for automobile components, but also in the fields of housing construction materials and household goods.